Here are the most searched terms in the United States of America. These are the kinds of things most people in the U.S. are actively looking for online. If you want to rank in the U.S. your content needs to be aligned with topics on this list.
According to Ahrefs (July 8, 2025) and Semrush, these are the most popular search terms in the U.S.
1. youtube – 104.8M to 185M searches/month
2. google – 95M
3. amazon – 86M to 151M
4. facebook – 63.8M to 124M
5. gmail – ~61M
6. wordle – 46.4M to 55.6M
7. chatgpt – 44.9M
8. google translate – 33M
9. translate – 31M
10. weather – 28.9M to 83.1M
11. walmart – 25.8M
12. yahoo & yahoo mail – 21.6M and 17.9M
13. calculator – 20.7M
14. nfl – 19.3M
15. google maps – 18.1M
Why These Searches Dominate
• Navigation & Everyday Tools
People use Google search to reach major platforms (e.g., YouTube, Facebook, Amazon) or tools like Gmail, Wordle, and calculators.
• Utility Services
High-frequency queries such as “weather,” “translate,” and “maps” reflect daily needs.
• Trending & Emerging Topics
ChatGPT’s strong position shows rising interest in AI. Wordle remains a daily habit.
